More Disciplines to master.
The businesses that keep growing have had to imbibe new ways of working. Perhaps the most important is their attitude to numbers. Numbers must be well managed i.e. the financial positions are reviewed every fortnight/monthly with up-to-date cash flow statements, income/expenditure analysis and analysis of debtors/creditors etc. You must have a good financials person to support you. In Part I, I introduced a 3-stage model for growing in Recession. Adapting your systems for growth (stage 3) involves leveraging the areas discussed in this post effectively. See diagram below.
Keep an eye on cash flow
Many have learnt to be their own accountants, just by taking an interest in their numbers. Understand how cash comes in and goes
out and why. The growing companies project their positions over at least a 6 month – 1 year period and regularly monitor their performance against these projections…even as they update their projections. If your business offers credit, then there must be a working credit control process that manages and guides this activity – strictly.
Banking and investments management must also be professional and based on well set policies that protect your liquidity and flexibility. Clean up your credit and if possible minimise your lending. Lending will in future tend to be more expensive as banks upgrade their due diligence. Select your bank only after a well balanced and regularly updated analysis of their balance sheet – watching out for changes in their risk assets and proportion of un-performing assets compared to peers. These are often openly available information. Attend a course on basic accounting for non-accountants if you really mean to bullet-proof your business and know the vital signs for your business.
Invest in Marketing
Learn how to remain visible to your target market. You need to raise your brand awareness. Most people are quiet at this time and so you can gain recognition for much less expenditure. Use this opportunity to gain the mind of your potential clients. Also invest in sales training for your team. Relearn the values, needs and product features of competitors’ offerings. Explore new channels like the web which enables many to improve their return on marketing investments by cutting off the middleman. High Growth businesses have a talented sales force that remain motivated trained, up-to-date and equipped to go and sell.
Use Technology – don’t allow technology to use you
Today there is a vast array of technology and software marketed at businesses. Businesses that keep growing invest in Technology with a clearly defined purpose i.e. to:
- Lower costs and increase competitiveness
- Drive innovation that translates to new value
- Improve customer satisfaction
- Enable smooth connections with suppliers, customers, staff and partners
- Provide key management information to facilitate decision making.
Technology does not have to be expensive. Get help to explore various options and be cost effective. Do not invest in Technology to impress your market. No one really cares about your technology. What matters is what the technology delivers.
Conclusion
Someone said “Recession may after all be the mother of invention…” In the 1930s depression, it was innovation that created the new star businesses despite the crash. Consumers are not averse to buying – instead they are looking for new answers and not the previous propositions we are set to offer. Pray that God will reveal these new answers to you.
A global survey recently conducted showed that Entrepreneurs still see much potential in today’s economy and are planning for growth. Most still see growth as their top priority item. Finally, remain positive and excited about the future as you see all the opportunities waiting for the entrepreneur.
But of course remember, the spiritual will always drive the physical…the unseen produces the seen. Read WEALTH OUT OF ASHES to appreciate some of the spiritual dimensions that are shaping the creation of wealth.
Haggai 2 [8] The silver is mine, and the gold is mine, saith the LORD of hosts.
Deut 8[17] And thou say in thine heart, My power and the might of mine hand hath gotten me this wealth. [18] But thou shalt remember the LORD thy God: for it is he that giveth thee power to get wealth, that he may establish his covenant which he sware unto thy fathers, as it is this day.
When the Recovery comes, this time do not forget the source. It was never you. Remember God. The wealth is to establish His Kingdom.
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Have a blessed day. Amen.
Bode Ososami
Find exceptional talent
quality of service as a result of a larger scale of operation and economies of scale as well as the fact that the outsourced service is the core business of the provider, thus encouraging more investment in service quality and better value. Flexibility is also built through flatter, team based organisation structures with wider spans of control made manageable by information systems and much fewer management levels. Employees are compensated more through variable pay structures more by performance and skills rather than by level.
They are not afraid of change instead they embrace it and look again at customers, suppliers, competitors, entry barriers, potential partners and product offerings for fresh opportunities. They ask the question “what has changed” that can be to my “advantage”. For example a bigger business may have deliberately shed some of its customers…or a collapsed inefficient competitor release some top marketing people able to generate quick leads on the labour market and weaken the supplier’s power who are now burdened with inventories and capacity they did not plan for. Bad news for someone could be an opportunity for the other.
Focus can be initially costly and slow to deliver growth but soon special expertise valued by the market is built. Skills come with experience and research and innovation soon create the edge that the customer will pay for. Costs can fall dramatically much later as the experience curve delivers new economies that create even more enhanced competitiveness.
But God is not against compensation. Although a God of grace and not merit, He is a rewarder. Fairness and justice are major pillars in His throne room. He is also able to accurately weigh actions and establish true and exact causes and consequences. Unfortunately man cannot often establish the complete consequence of an action taken today nor know the real cause of a positive and negative performance. God, on the other hand, dwells in absolute, perfect and complete knowledge and reigns in all of time at the same time. At best it is fair to say our compensation models reward and punish only what we perceive and is enough a case to be conservative and cap our awards…for they are always at best faulty. We should, for the same reasons, equally be cautious in the severity of our punishments as we often will misjudge the issues.
I have wanted to do most differently in over 25yrs of my career? The answer clearly would have been to render better stewardship of that which had been entrusted in my care. I would have wished to have been better prepared not just in academic grounding but more in learning the disciplines and habits of managing the key assets of time, money, skill and opportunities on behalf of God, the Owner who rewards faithfulness. In difficult times I have been often been tempted to say like the wicked steward in Matthew 25[24] ‘Master, I knew you to be a hard man, reaping where you did not sow and gathering where you scattered no seed. [25] ‘And I was afraid, and went away and hid your talent in the ground. See, you have what is yours.’ [26] But his master answered him, You wicked and lazy and idle servant! Did you indeed know that I reap where I have not sowed and gather [grain] where I have not winnowed? [27] Then you should have invested my money with the bankers, and at my coming I would have received what was my own with interest. [28] So take the talent away from him and give it to the one who has the ten talents.